Dr. MANSUR KHAMITOV

                          PhD, MBA

           Professor of Marketing and

                   Consumer Behavior

Welcome!

Dr. Mansur Khamitov (PhD, MBA) is an Assistant Professor of Marketing at the Kelley School of Business, Indiana University, a Founding Chair of American Marketing Association's (AMA) Branding Pop-up SIG, and a Communications Chair of Society for Consumer Psychology (SCP). He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada).

His research stream focuses on consumer information processing particularly in relation to branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).

Mansur's research has been published in the leading marketing (Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science), psychology (Journal of Experimental Social Psychology, Cognition) and popular press (Harvard Business Review) outlets. He also currently serves as an Associate Editor (AE) for the Journal of Retailing and an Editorial Review Board (ERB) Member for the Journal of Consumer Research and Journal of Consumer Psychology, receiving the Journal of Consumer Research's 2023 and the Journal of Consumer Psychology's 2022 best reviewer awards.


​He was selected as a Marketing Science Institute (MSI) Young Scholar in 2023, a title awarded to “potential leaders of the next generation of marketing academics.”  Mansur was awarded a 2024 Society for Consumer Psychology (SCP) Early Career Award​ and a 2024 Emerging Scholar in Marketing Communications Award by the American Marketing Association’s Marketing Communications Special Interest Group. ​Further, he has also been recognized as a 2020-21 Research in Practice Award Co-Winner and 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.


​His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC), Ministry of Advanced Education and Skills Development of Ontario, and AIM-AMA Sheth Foundation. 


Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications, Integrated Brand Promotion and Advertising, Market Intelligence/Market Research, Consumer Behavior, Principles of Marketing, and Advertising and Marketing in Emerging Economies at Indiana University, Nanyang Technological University, University of Western Ontario, and KIMEP University. 


​​Mansur’s research and opinion pieces have been quoted or featured by Forbes, The Economist, Harvard Business Review, Washington Post, Associated Press/AP, CNA, Medium, TODAY, Herald-Tribune, The Business Times, and American Marketing Association among others. 


Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast.