Mansur Khamitov is a Ph.D. candidate in marketing at the Ivey Business School, University of Western Ontario (Canada).

His primary research stream focuses generally on branding. More specifically, he studies consumer-brand relationships as well as brand and consumer transgressions. His secondary research stream focuses on consumer financial decision-making and psychology of money.

Mansur's research has been published in Journal of Experimental Social Psychology, Cognition, and Handbook of Strong Brands, Strong Relationships, as well as invited for revision at Journal of Consumer Research and Journal of Consumer Psychology. Prior to starting his Ph.D., he spent three and a half years working in fast-moving consumer goods and the pharmaceutical industry. His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Ministry of Advanced Education and Skills Development of Ontario. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications and Advertising and Marketing in Emerging Economies at the University of Western Ontario and KIMEP University. 


Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast. 

MANSUR KHAMITOV

          Marketing Ph.D. Candidate

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