Marketing Ph.D. Candidate


Mansur Khamitov is a Ph.D. candidate in marketing at the Ivey Business School, University of Western Ontario (Canada).

His research stream focuses on consumer information processing particularly in relation to branding (brand relationships, brand transgressions, brand loyalty) and financial decision-making (saving, gambling).

Mansur's research has been accepted for publication at the Journal of Consumer Psychology, Journal of Experimental Social Psychology, Cognition, and Handbook of Strong Brands, Strong Relationships, as well as invited for revision at Journal of Consumer Research and Journal of Consumer Psychology. Prior to starting his Ph.D., he spent three and a half years working in fast-moving consumer goods and the pharmaceutical industry. His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Ministry of Advanced Education and Skills Development of Ontario. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications and Advertising and Marketing in Emerging Economies at the University of Western Ontario and KIMEP University. 

Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast. 

Mansur has accepted a position as an Assistant Professor of Marketing at the Nanyang Business School, Nanyang Technological University (NTU Singapore) starting summer 2018.