Research Interests

Consumer information processing particularly in relation to branding (brand transgressions, brand relationships, and brand loyalty) and financial decision-making (money, saving, gambling)

Google Scholar (accessed on July 16, 2024) = 887, h-index = 10.

Journal Publications (* denotes equal contribution # denotes co-author was a PhD student when project was initiated)

Grégoire, Yany*, Mansur Khamitov*, François Carrillat*, and Mina Rohani (2024), “The Attenuation Effects of Time and “Sensemaking” Surveys on Customer Revenge,” Journal of the Academy of Marketing Science, conditionally accepted.

Khamitov, Mansur, Koushyar Rajavi, Der-Wei Huang#, and Yuly Hong# (2024), "Consumer Trust: Meta-analysis of 50 Years of Empirical Research," Journal of Consumer Research, 51 (1), 7-18.

  • Featured in Showing up for Yourself Podcast by VP of Miller Zell branding agency

Khamitov, Mansur and Marina Puzakova (2022), "Possessive Brand Names in Brand Preferences and Choice: The Role of Inferred Control,” Journal of the Academy of Marketing Science, 50 (5), 1032-1051.

Connors, Scott*#, Mansur Khamitov*, Matthew Thomson, and Andrew Perkins (2021), "They’re Just Not that into You: How to Leverage Existing Consumer-Brand Relationships through Social Psychological Distance," Journal of Marketing, 85 (5), 92-108.

  • Featured in JM’s Webinar Series for Marketing Professionals and Insights in the Classroom Series
  • Featured in AMA’s Newsletter
  • Top 5% of All Research Outputs Scored by Altmetric
  • Kelley School of Business Research Award

Wang, Xin (Shane)*, Shijie Lu*, Xi Li*, Mansur Khamitov*, and Neil Bendle* (2021), “Audio Mining: The Role of Vocal Tone in Persuasion,” Journal of Consumer Research, 48 (2), 189-211.​

  • Lead Article
  • Featured in JCR’s Consumer Researcher Blog and Author Interview Series

Khamitov, Mansur, Yany Grégoire, and Anshu Suri# (2020), “A Systematic Review of Brand Transgression, Service Failure-Recovery, and Product-Harm Crisis: Integration and Guiding Insights,” Journal of the Academy of Marketing Science, 48 (3), 519-42.

  • Shortlisted as one of the finalists for 2020 JAMS Sheth Foundation Best Paper Award
  • Top 1% comparable highly cited paper in the business, economics fields based on Web of Science

Khamitov, Mansur, Xin (Shane) Wang, and Matthew Thomson (2019), “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities”, Journal of Consumer Research, 46 (3), 435-59.

  • AMA’s CBSIG Research in Practice Award Winner, 2020-2021
  • Emerald/EFMD Outstanding Doctoral Research Highly Commended Award 2017
  • SMA Best Dissertation Proposal Award 2016
  • Featured in JCR’s Curation on Brands and Branding by Kevin Lane Keller
  • Featured in JCR’s Author Interviews as One of the Lead Articles in the Issue 

Duclos, Rod and Mansur Khamitov (2019), “Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice”, Journal of Consumer Psychology, 29 (3), 445-54.

Rotman, Jeff*#, Mansur Khamitov*, and Scott Connors*# (2018), “Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically,” Journal of Consumer Psychology, 28 (2), 353-61.

  • Recognized as JCP’s top 20 most downloaded paper among articles published July 2016-June 2018

Connors, Scott*#, Mansur Khamitov*, Sarah Moroz*#, Lorne Campbell*, and Claire Henderson# (2016), “Time, Money, and Happiness: Does Putting a Price on Time Affect Our Ability to Smell the Roses?Journal of Experimental Social Psychology, 67, 60-64.

Khamitov, Mansur*, Jeff Rotman*#, and Jared Piazza (2016), “Perceiving the Agency of Harmful Agents: A test of Dehumanization versus Moral Typecasting Accounts,” Cognition, 146, 33-47.

Other Publications

Khamitov, Mansur, Koushyar Rajavi, Der-Wei Huang, and Yuly Hong (2024), “Brand Trust,” Elgar Encyclopedia of Consumer Behavior, eds. Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak, UK: Edward Elgar Publishing, 55-58.

Allard, Thomas and Mansur Khamitov (2020), "The Surprising Upside of Expensive Products that Don't Sell," Harvard Business Review,

Khamitov, Mansur (2020), “How Alderfer’s E.R.G. Theory Can Inform Post-Coronavirus Strategy for Brands,” WARC (World Advertising Research Center),

Goode, Miranda*, Mansur Khamitov*, and Matthew Thomson* (2015), “Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating,” Handbook of Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, London: Routledge/Taylor & Francis, 216-32.


                          PhD, MBA

           Professor of Marketing and

                   Consumer Behavior


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