Refereed Publications

Rotman, Jeff*, Mansur Khamitov*, and Scott Connors* (2018), "Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically," Journal of Consumer Psychology, Forthcoming.


Connors, Scott*, Mansur Khamitov*, Sarah Moroz*, Lorne Campbell*, and Claire Henderson (2016), “Time, Money, and Happiness: Does Putting a Price on Time Affect Our Ability to Smell the Roses?” Journal of Experimental Social Psychology​, 67, 60-64.


Khamitov, Mansur*, Jeff Rotman*, and Jared Piazza (2016), “Perceiving the Agency of Harmful Agents: A test of Dehumanization versus Moral Typecasting Accounts,” Cognition, 146, 33-47.  


Goode, Miranda*, Mansur Khamitov*, and Matthew Thomson* (2015), “Dyads, Triads and Consumer 

Treachery: When Interpersonal Connections Guard Against Brand Cheating,” in Handbook of Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, London: Routledge/Taylor & Francis, 216-232.



Refereed Conference Proceedings

Connors, Scott, Mansur Khamitov, Jeff Rotman, Matthew Thomson, and Andrew Perkins (2016), "Consumer-Brand Relationships and Closeness to the Self: A Construal Level Perspective," in NA Advances in Consumer Research, 44, ed. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research.   


Rotman, Jeff, Mansur Khamitov, and Scott Connors (2016), "Seeking Justice: How Harmful Brands Cause Consumers to Punish, Cheat, and Steal," in NA Advances in Consumer Research, 44, ed. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research.


Duclos, Rod, and Mansur Khamitov (session co-chair) (2016), "Is Cash Almighty? Effects of Hard vs. Soft Money on Saving/Investment Behavior," in NA Advances in Consumer Research, 44, ed. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research.


Khamitov, Mansur (winner of the Society for Consumer Psychology International Travel Scholarship), Allison R. Johnson, and Matthew Thomson (2016), "A Brand "Like Mom Used to Make": Exploring the Effect of Activating Interpersonal Relationship Schemas on Consumer-Brand Relationships," in Society for Consumer Psychology conference proceedings, ed. Nina Mazar and Gal Zauberman, St. Pete Beach, FL: Society for Consumer Psychology.


Khamitov, Mansur, Matthew Thomson, and Allison R. Johnson (2015), “Interpersonal Influences on 

Consumer-Brand Relationships: Exploring the Effect of Providing Relationship Reminders on Brand 
Evaluations,” in NA Advances in Consumer Research, 43, ed. Kristin Diehl and Carolyn Yoon, p. 12-13, Duluth, MN: Association for Consumer Research. 

Khamitov, Mansur (session chair), Miranda Goode, and Matthew Thomson (2014), "Investigating Brand Cheating in Consumer-Brand Relationships: Triadic and Dyadic Approaches,” in NA Advances in Consumer Research, 42, ed. June Cotte and Stacy Wood, p. 541, Duluth, MN: Association for Consumer Research.



Refereed Conference Presentations and Symposia

Khamitov, Mansur (winner of the Society for Marketing Advances Best Dissertation Proposal Award) (2016), “Disentangling the Differential Static and Dynamic Effects of Various Brand Relationship Strength Metrics on on Brand Loyalty,” paper presented at a special session for Society for Marketing Advances award winners, Atlanta, GA, November 2016.

Connors, Scott, Mansur Khamitov, Jeff Rotman, Matthew Thomson, and Andrew Perkins (2016), “Consumer-Brand Relationships and Closeness to the Self: A Construal Level Perspective,” paper presented at Association for Consumer Research conference, Berlin, Germany, October 2016.


Rotman, Jeff, Mansur Khamitov, and Scott Connors (2016), “Seeking Justice: How Harmful Brands Cause Consumers to Punish, Cheat, and Steal,” paper presented at Association for Consumer Research conference, Berlin, Germany, October 2016.


Duclos, Rod and Mansur Khamitov (session co-chair) (2016), “Is Cash Almighty? Effects of Hard vs. Soft Money on Saving/ Investment Behavior,” paper presented at Association for Consumer Research conference, Berlin, Germany, October 2016.


Khamitov, Mansur (winner of the Paul R. Lawrence Fellowship by Case Research Foundation/North American Case Research Association) and Matthew Thomson (2016), “Ambro Cough Syrup: Dealing with Capacity/Out of Stock Issues,” presented at North American Case Research Association Start-Up Workshop, Las Vegas, NV, October 2016.


Khamitov, Mansur, Xin (Shane) Wang, and Matthew Thomson, “Disentangling the Differential Static and Dynamic Effects of Various Brand Relationship Strength Metrics on Brand Loyalty”, paper presented at Brands and Brand Relationships conference, Toronto, ON, May 2016.


Khamitov, Mansur (winner of the Society for Consumer Psychology International Travel Scholarship), Allison R. Johnson, and Matthew Thomson, “A Brand “Like Mom Used to Make”: Exploring the Effect of Activating Interpersonal Relationship Schemas on Consumer-Brand Relationships”, paper presented at Society for Consumer Psychology conference, St. Pete Beach, FL, February 2016.


Khamitov, Mansur, Matthew Thomson, and Allison R. Johnson (2015), “Interpersonal Influences on Consumer-Brand Relationships: Exploring the Effect of Providing Relationship Reminders on Brand Evaluations”, paper presented at Association for Consumer Research conference, New Orleans, LA, October 2015.

Khamitov, Mansur, and Allison R. Johnson (2015), “The Effect of Relationship Strength Reminders on Brand Performance Outcomes”, paper presented at Society for Consumer Psychology summer conference, Toronto, ON, August 2015.

Khamitov, Mansur (session chair), Miranda Goode, and Matthew Thomson (2014), “Investigating Brand Cheating in Consumer-Brand Relationships: Triadic and Dyadic Approaches”, paper presented at Association of Consumer Research conference, Baltimore, MD, October 2014.


Khamitov, Mansur, Miranda Goode, and Matthew Thomson, “Understanding Brand Infidelity: Triadic and Dyadic Perspectives on Consumer-Brand Relationships”, paper presented at Brands and Brand Relationships conference, Boston, MA, May 2014.



Refereed Conference Posters (Working Paper Sessions)

Rotman, Jeff and Mansur Khamitov (2016), “Consumer Theft, Cheating, and Punishment in Response to Perceptions of Brand Dispositional Harmfulness”, poster presented at Society for Personality and Social Psychology conference, San Diego, CA, January 2016.


Rotman, Jeff, and Mansur Khamitov (2015), “When Do Bad Brands Get Blamed: The Role of Agency and Harm on Punishment”, poster presented at Canadian Psychological Association convention, Ottawa, ON, June 2015.

Khamitov, Mansur, Niraj Dawar, and Charan Bagga (2015), “Asymmetric Consumer Responses to Brand Crises”, poster presented at Society for Consumer Psychology conference, Phoenix, AZ, February 2015.

Rotman, Jeff, Mansur Khamitov, and Matthew Thomson (2015), “Why Do Bad Brands Get Blamed”, poster presented at Society for Consumer Psychology conference, Phoenix, AZ, February 2015.

Khamitov, Mansur, and Neil Bendle (2015), “Human Brands and Academic Job Market: What It Takes to Be Successful as Marketing PhD Graduates”, poster presented at American Marketing Association Winter Marketing Educators’ conference, San Antonio, TX, February 2015.


Khamitov, Mansur, Jeff Rotman, and Matthew Thomson, “When Do Bad Brands Get Blamed? The Effect of Moral Agency on Brand Punishment”, poster presented at Association for Psychological Science convention, San Francisco, CA, May 2014.

Khamitov, Mansur, and Neil Bendle, “Human Brands in Academia: Predictors of Successful Placement for Marketing Doctoral Graduates”, poster presented at 2nd Empirical and Theoretical Marketing symposium, Burlington, ON, May 2014.



​​Invited Talks

“Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective,” Research Seminar Series, Lazaridis School of Business and Economics, Wilfrid Laurier University, October 2016.


“Disentangling the Differential Static and Dynamic Effects of Various Brand Relationship Strength Metrics on Brand Loyalty,” Research Seminar Series, Graduate School of Business, Nazarbayev University, August 2016.


“Time, Money, and Happiness: Does Putting a Price on Time Affect Our Ability to Smell the Roses?” Social Psychology Seminar Series, Department of Psychology, University of Western Ontario, November 2015.


“Interpersonal Influences and Consumer-Brand Relationships: When Do Relationship Reminders Reduce Brand Performance Outcomes,” 8th Annual Ivey Consumer Behavior Symposium, Ivey Business School, University of Western Ontario, January 2015.

Research Interests

Consumer information processing particularly in relation to branding (brand relationships, brand transgressions, brand loyalty) and financial decision-making (saving, gambling)



Research

​​​​Download CV here

MANSUR KHAMITOV

                          PhD, MBA

           Professor of Marketing and

                   Consumer Behavior

Papers Under Review/Advanced Manuscripts

Connors, Scott, Mansur Khamitov, Matthew Thomson, and Andrew Perkins, "Consumer-Brand Relationships and Construal Level," revising for invited 2nd round.


Rotman, Jeff, Mansur Khamitov, and Scott Connors, "Brand Cheating, Stealing, and Punishment in the Absence of a Direct Personal Brand Transgression," under review.


Duclos, Rod, Mansur Khamitov, and Avni M. Shah "Physical Form of Money, Prevention Focus, and Saving Behavior," under review. 


Khamitov, Mansur, Allison R. Johnson, and Matthew Thomson, “Relational Schemas and Consumer-Brand Relationships," finalizing for submission. 

Duclos, Rod and Mansur Khamitov, "Visual Representation of Odds Biases Consumers' Betting Decisions," finalizing for submission.