Research Interests

Consumer information processing particularly in relation to branding (brand transgressions, brand relationships, and brand loyalty) and financial decision-making (money, saving, gambling)

Google Scholar (accessed on January 15, 2021) = 167, h-index = 7.

Journal Publications (* denotes equal contribution)

​Connors, Scott*, Mansur Khamitov*, Matthew Thomson, and Andrew Perkins (2021), "They’re Just Not that into You: How to Leverage Existing Consumer-Brand Relationships through Social Psychological Distance," Journal of Marketing, forthcoming.

Khamitov, Mansur, Yany Grégoire, and Anshu Suri (2020), “A Systematic Review of Brand Transgression, Service Failure-Recovery, and Product-Harm Crisis: Integration and Guiding Insights,” Journal of the Academy of Marketing Science, 48 (3), 519-42.

Khamitov, Mansur, Xin (Shane) Wang, and Matthew Thomson (2019), “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities”, Journal of Consumer Research, 46 (3), 435-59.

  • Emerald/EFMD Outstanding Doctoral Research Highly Commended Award 2017
  • Society for Marketing Advances Best Dissertation Proposal Award 2016
  • Featured in JCR's curation on Brands and Branding

Duclos, Rod and Mansur Khamitov (2019), “Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice”, Journal of Consumer Psychology, 29 (3), 445-54.

Rotman, Jeff*, Mansur Khamitov*, and Scott Connors* (2018), “Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically,” Journal of Consumer Psychology, 28 (2), 353-61.

  • Recognized as JCP’s top 20 most downloaded paper among articles published July 2016-June 2018

Connors, Scott*, Mansur Khamitov*, Sarah Moroz*, Lorne Campbell*, and Claire Henderson (2016), “Time, Money, and Happiness: Does Putting a Price on Time Affect Our Ability to Smell the Roses?Journal of Experimental Social Psychology, 67, 60-64.

Khamitov, Mansur*, Jeff Rotman*, and Jared Piazza (2016), “Perceiving the Agency of Harmful Agents: A test of Dehumanization versus Moral Typecasting Accounts,” Cognition, 146, 33-47.

Other Publications

Allard, Thomas and Mansur Khamitov (2020), "The Surprising Upside of Expensive Products that Don't Sell," Harvard Business Review,

Goode, Miranda*, Mansur Khamitov*, and Matthew Thomson* (2015), “Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating,” Handbook of Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, London: Routledge/Taylor & Francis, 216-32.



                          PhD, MBA

           Professor of Marketing and

                   Consumer Behavior

​​​​Download CV here