Dr. MANSUR KHAMITOV
PhD, MBA
Professor of Marketing and
Consumer Behavior
Download CV here
Consumer information processing particularly in relation to branding (brand transgressions, brand relationships, and brand loyalty) and financial decision-making (money, saving, gambling)
Citations
Google Scholar (accessed on November 11, 2024) = 1014, h-index = 10, i10-index = 11.
Journal Publications (* denotes equal contribution # denotes co-author was a PhD student when project was initiated)
Grégoire, Yany*, Mansur Khamitov*, François Carrillat*, and Mina Rohani (2024), “The Attenuation Effects of Time and “Sensemaking” Surveys on Customer Revenge,” Journal of the Academy of Marketing Science, forthcoming.
Khamitov, Mansur, Koushyar Rajavi, Der-Wei Huang#, and Yuly Hong# (2024), "Consumer Trust: Meta-analysis of 50 Years of Empirical Research," Journal of Consumer Research, 51 (1), 7-18.
Khamitov, Mansur and Marina Puzakova (2022), "Possessive Brand Names in Brand Preferences and Choice: The Role of Inferred Control,” Journal of the Academy of Marketing Science, 50 (5), 1032-1051.
Connors, Scott*#, Mansur Khamitov*, Matthew Thomson, and Andrew Perkins (2021), "They’re Just Not that into You: How to Leverage Existing Consumer-Brand Relationships through Social Psychological Distance," Journal of Marketing, 85 (5), 92-108.
Wang, Xin (Shane)*, Shijie Lu*, Xi Li*, Mansur Khamitov*, and Neil Bendle* (2021), “Audio Mining: The Role of Vocal Tone in Persuasion,” Journal of Consumer Research, 48 (2), 189-211.
Khamitov, Mansur, Yany Grégoire, and Anshu Suri# (2020), “A Systematic Review of Brand Transgression, Service Failure-Recovery, and Product-Harm Crisis: Integration and Guiding Insights,” Journal of the Academy of Marketing Science, 48 (3), 519-42.
Khamitov, Mansur, Xin (Shane) Wang, and Matthew Thomson (2019), “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities”, Journal of Consumer Research, 46 (3), 435-59.
Duclos, Rod and Mansur Khamitov (2019), “Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice”, Journal of Consumer Psychology, 29 (3), 445-54.
Rotman, Jeff*#, Mansur Khamitov*, and Scott Connors*# (2018), “Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically,” Journal of Consumer Psychology, 28 (2), 353-61.
Connors, Scott*#, Mansur Khamitov*, Sarah Moroz*#, Lorne Campbell*, and Claire Henderson# (2016), “Time, Money, and Happiness: Does Putting a Price on Time Affect Our Ability to Smell the Roses?” Journal of Experimental Social Psychology, 67, 60-64.
Khamitov, Mansur*, Jeff Rotman*#, and Jared Piazza (2016), “Perceiving the Agency of Harmful Agents: A test of Dehumanization versus Moral Typecasting Accounts,” Cognition, 146, 33-47.
Other Publications
Khamitov, Mansur, Koushyar Rajavi, Der-Wei Huang, and Yuly Hong (2024), “Brand Trust,” Elgar Encyclopedia of Consumer Behavior, eds. Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak, UK: Edward Elgar Publishing, 55-58.
Allard, Thomas and Mansur Khamitov (2020), "The Surprising Upside of Expensive Products that Don't Sell," Harvard Business Review, https://hbr.org/2020/10/the-surprising-upside-of-expensive-products-that-dont-sell.
Khamitov, Mansur (2020), “How Alderfer’s E.R.G. Theory Can Inform Post-Coronavirus Strategy for Brands,” WARC (World Advertising Research Center), https://www.warc.com/content/article/warc-exclusive/how-alderfers-erg-theory-can-inform-post-coronavirus-strategy-for-brands/en-GB/131608.
Goode, Miranda*, Mansur Khamitov*, and Matthew Thomson* (2015), “Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating,” Handbook of Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, London: Routledge/Taylor & Francis, 216-32.